Masking 101

1. What is a mask?

A mask is a quick way to pamper yourself and treat a variety of skin concerns you may have. There are many different types of masks including face sheet masks, wash off masks, body patches, and more!


2. How do I use a sheet mask?

After cleansing and toning, carefully remove the sheet mask from its package. Unfold it so you can see the cutouts for the eyes, nose, and mouth. Align the cutouts with your own features and gently place the sheet mask on your face. Remove mask after 15-20 minutes (time may vary by mask) and dispose of sheet. Pat remaining essence into skin until absorbed. If extra essence remains in package, use on neck,  hands, arms, or wherever dry skin frequently occurs.


3. How do I use a wash-off mask?

After cleansing and toning, apply mask to face while avoiding eye and lip area. After 15-20 minutes, rinse thoroughly with lukewarm water and pat dry with a clean cloth.*Instructions may vary by mask. Refer to packaging or product description on if English is not available on packaging.


4. What mask is best for my skin?

There are a variety of skin concerns our Maskinistas have and hundreds of masks to choose from, so it can be confusing to decide which mask is best for your skin. We broke our website down into eight different common concerns for easier navigation:

Acne Age Prevention
Sensitive Skin Uneven Skin Tone
Dullness Enlarged Pores
Dryness Tired Skin

Also, by browsing our masks here [insert link to], you can use our mask filter on the left-hand side of the page. You can filter through our masks by type of mask, fabric, brand, skin concern, and more!

If you’re still in need of a helping hand, we’ve got your back! Email with your concerns and any skin sensitivities you may have and we’ll get back to you with our recommendations.

You can always also reach out via social media:

Instagram: @beautequeofficial

Instagram (for subscriptions): @beautequemonthly

Twitter: @beauteque


5. Why should I use a mask?

Masking is a budget-friendly alternative to expensive facials and beauty treatments. They’re perfect for those with busy schedules and can be incorporated into any beauty routine – they are easy to use and can be used anywhere. To top it off, they also tend to be the peak of #skincarentertainment with the latest beauty technologies always being adapted to new masks. They’re fun to use and make for the perfect selfie!


6. How can I tell if your masks  are fresh or up to date? How can I tell if they are expired?

This is a great question! We work hard to make sure all of our products are fresh. Each product is labeled with either its date of manufacture or its date of expiration. If you receive a product you believe is expired, don’t worry! It’s very common for Korean/Asian products to be labeled with the date of manufacture. Expiration dates are not typically used on cosmetics the way they are here in the U.S. Cosmetics generally expire

We make sure all of our products are fresh! Each product’s date of manufacture or expiration is marked on its box.  If you receive a product that has a past date on it, do not worry! Majority of Asian/Korean products are marked with the Manufacture date. Expiration dates are not typically used on cosmetics, as they are in the U.S. Products generally expire two to three years after being manufactured and are good for at least 12 or more months after opening.

For your reference: